Director, B2B Performance Marketing
TEGNA Inc.(5 days ago)
About this role
TEGNA Inc. is seeking a marketing leader to develop and optimize a scalable B2B marketing engine, focusing on lead generation, CRM infrastructure, and cross-team collaboration within a digital media environment. The role involves building pipelines, implementing CRM systems, and leading a team to achieve growth objectives.
Required Skills
- CRM
- Lead Generation
- Demand Generation
- Marketing Automation
- Analytics
- Data Integration
- Funnel Optimization
- Attribution
- Digital Campaigns
- Team Leadership
About TEGNA Inc.
tegna.comTEGNA is a U.S.-based broadcast media and marketing services company that owns and operates local television stations and digital news platforms focused on delivering trustworthy, community-centered journalism. It pairs local news production with data-driven marketing solutions and audience insights to help brands plan, create, and execute targeted advertising and content campaigns. TEGNA’s services include multiplatform content production, programmatic and direct advertising, creative and analytics capabilities, and local sales partnerships. The company emphasizes serving the greater good of its communities while driving measurable results for advertisers.
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