Director, Brand & Integrated Marketing

Away(5 months ago)

HybridFull TimeDirector$160,712 - $212,510 (estimated)Marketing

About this role

The Director, Brand & Integrated Marketing at Away is responsible for developing and executing a comprehensive brand marketing strategy that drives awareness, equity, and market share. This role involves leading a marketing team and collaborating with cross-functional departments, including Growth, Retail, and Product, to align campaigns with sales objectives and optimize performance across paid, owned, and earned media channels. Key responsibilities also include overseeing retail partner marketing strategies, planning integrated campaigns, and utilizing data-driven insights to inform brand positioning and customer engagement.

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Required Skills

Brand Strategy
GTM Frameworks
Demand Forecasting
Marketing Strategy
Team Leadership
Integrated Campaigns
Creative Briefing
Consumer Insights
Retail Activations
Promotional Strategies

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About Away

www.awaytravel.com

Away Travel is an innovative travel company that specializes in personalized travel experiences tailored to individual preferences and needs. Utilizing advanced technology and a commitment to customer satisfaction, Away Travel offers a comprehensive platform where users can easily plan, book, and manage their trips, ensuring a seamless travel experience. The company focuses on creating unique itineraries that reflect their clients' desires, thereby elevating the travel experience beyond mere logistics. With a dedication to quality and a user-friendly interface, Away Travel aims to transform the way people explore the world.