Senior Integrated Marketing Lead

Block(1 month ago)

RemoteFull TimeSenior$198,000 - $297,000Marketing

About this role

The Senior Integrated Marketing Lead will define and execute integrated marketing strategies to drive growth for Cash App’s Commerce business (Afterpay + Cash App Pay), connecting brand, products, and retail partners. This role oversees marketing investment planning and budget allocation, partners cross-functionally with Creative, Product, Data Science, and Communications, and translates insights into measurable campaigns. Success is measured by increased adoption and usage of commerce products and a strengthened brand presence during key retail moments.

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Required Skills

Integrated Marketing
Brand Strategy
Product Marketing
Campaign Management
Budget Management
Investment Planning
Cross-Functional Leadership
Partner Marketing
Creative Collaboration
Data Analysis

+5 more

About Block

block.xyz

Block, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.