Director, Brand Marketing
Domino Data Lab(5 days ago)
About this role
Senior leader responsible for defining and driving Lyft’s 2026 brand strategy to increase brand uniqueness and position Lyft as the preferred choice for riders across North America. The role combines creative storytelling, data-informed strategy, and market expansion to scale a category-defining brand platform and advance Lyft’s brand identity. This position reports to the Chief Marketing Officer and will operate at a company-wide level to shape brand perception and long-term growth.
Required Skills
- Brand Strategy
- Campaign Leadership
- Brand Identity
- Market Strategy
- Analytics
- Team Leadership
- Storytelling
- Budget Management
- Cross-Functional Collaboration
- Creative Direction
Qualifications
- Bachelor's Degree
- MBA Preferred
About Domino Data Lab
careerpuck.comPuck (Careerpuck) is a talent discovery platform that helps companies "find your people" by surfacing curated candidate and team profiles. It focuses on improving candidate quality and cutting through sourcing noise with features like exploreable team profiles and daily highlights. Puck offers an app and paid plans for hiring teams and recruiters, delivering candidate insights and streamlined workflows. Teams use it to speed sourcing and make higher‑confidence hiring decisions.