Brand Strategy & Marketing Lead

Block(8 days ago)

RemoteFull TimeSenior$198,000 - $297,000Marketing

About this role

The Brand Marketing Strategy Lead defines and stewards Cash App’s brand strategy, ensuring marketing is cohesive, differentiated, and connected across products, audiences, and moments. The role owns the strategic throughline for Cash App and Afterpay, aligning campaigns, launches, partnerships, and narratives to a clear brand story. This leader partners with Product Marketing, Creative Strategy, and Integrated Marketing to translate strategy into high-impact work without owning channels or creative execution.

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Required Skills

Brand Strategy
Narrative Development
Messaging Architecture
Strategic Frameworks
Storytelling
Product Marketing
Creative Strategy
Integrated Marketing
Measurement
Insights

+2 more

About Block

block.xyz

Block, Inc. builds technology to increase access to the global economy by connecting businesses and consumers across commerce, payments, and financial services. Its ecosystem includes Square (merchant point‑of‑sale, payments, hardware and business tools), Cash App (peer‑to‑peer payments, banking, investing and crypto), Afterpay (buy‑now‑pay‑later), TIDAL (music streaming), Bitkey (blockchain/security products) and Proto (R&D and product incubation). Block offers payments processing, merchant services, lending, payroll, subscriptions, developer APIs and integrated hardware aimed at simplifying commerce for small businesses and individuals. The company emphasizes developer-friendly tools and consumer apps to expand financial inclusion globally.