Senior Manager, Experimentation & Optimization

The Senior Manager, Experimentation & Optimization leads the conversion rate optimization and experimentation strategy for National University’s website and digital experiences. This data‑driven role defines and executes the CRO roadmap, runs A/B and multivariate tests, and uses insights to improve inquiry, application, and enrollment conversion. The position collaborates with marketing, enrollment, analytics, and product teams to deliver personalized, high‑impact digital experiences.