Director, CRM & Lifecycle Marketing

The Director, CRM & Lifecycle Marketing leads the transformation of fan engagement by shifting from high-volume campaigns to personalized, content-driven lifecycle experiences across Fanatics properties. This role involves cross-functional leadership, managing a team of campaign specialists, and partnering with Product, Engineering, and Data Science to architect a modular, decisioning-driven CRM program. The position focuses on driving revenue and fan impact through data, automation, and AI-enabled insights while maintaining flawless execution of the current high-cadence marketing calendar.