Director, Cross-Channel Activation

New York Life Investment Management is seeking a Director, Cross-Channel Activation to lead the day-to-day operating model for integrated marketing campaigns across paid media, email, organic social, and content distribution. This role connects business priorities and brand narratives into coordinated channel plans to deepen engagement with financial advisors, institutional investors, and clients. The Director will serve as the activation lead, managing campaign sequencing, coordinating partners, and ensuring disciplined governance and measurable outcomes.