Director, Customer Data and Insights

The Director, Customer Data and Insights is a strategic leader responsible for defining and executing the customer data strategy, analytics function, and operational platforms to enable data-driven decision-making across Penske’s Digital Fleet organization. This role owns the vision, governance, and optimization of customer data and CRM ecosystems, ensuring a unified view of the customer journey to drive retention, efficiency, and revenue growth. The position requires building the function from the ground up, leading a team of analysts, and partnering with cross-functional stakeholders to transform data into actionable insights.