Director, Influencer Marketing
goop
About this role
The Director, Influencer Marketing will lead goop’s central influencer team and own the company’s creator strategy from the Santa Monica headquarters. The role is focused on positioning goop as a leader in the creator economy and driving the next phase of innovation across the brand. This senior leader will work cross-functionally across marketing, social, editorial, and communications to scale global programs and deliver creator-driven content to a wide customer audience.
Skills
About goop
goop.comGoop is a lifestyle and wellness brand founded by Gwyneth Paltrow in 2008 that publishes editorial content and sells curated products across beauty, fashion, home, and health. It operates a direct-to-consumer e‑commerce shop, develops proprietary product lines (skincare, supplements, apparel), and produces media and events (newsletters, podcasts, books, and TV) to promote its wellness-oriented point of view. Positioned at the premium end of the market, Goop partners with designers and experts for limited collections and experiences, and has drawn both a devoted following and criticism over some of its wellness claims.
Recent company news
Vulture‘He Is Basically the Goop That’s Inside a Lava Lamp’
2 weeks ago
Fast CompanyThe decline of Food52, Goop, Hodinkee—and the internet’s dream of content-to-commerce
1 month ago
PETAGwyneth Paltrow’s Brand Just Made a Major Change
Nov 21, 2025
Back Row | Amy OdellBehind Gwyneth's Astronomer Video Stunt
Jul 28, 2025
ForbesGwyneth Paltrow’s Goop ‘Can Be A Tough Place To Work,’ But Its Vision Is Clear, A New Biography Claims: ‘It’s All About Gwyneth’
Jul 29, 2025
About goop
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for goop.
Salary
$140k – $150k
per year