Director, Influencer Marketing

goop(1 month ago)

HybridFull TimeDirector$140,000 - $150,000Brand Marketing

About this role

The Director, Influencer Marketing will lead goop’s central influencer team and own the company’s creator strategy from the Santa Monica headquarters. The role is focused on positioning goop as a leader in the creator economy and driving the next phase of innovation across the brand. This senior leader will work cross-functionally across marketing, social, editorial, and communications to scale global programs and deliver creator-driven content to a wide customer audience.

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Required Skills

Influencer Strategy
Product Launches
Campaigns
Partnerships
Performance Measurement
Collaboration
Content Creation
Budget Management
Data Analysis
Trend Monitoring

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About goop

goop.com

Goop is a lifestyle and wellness brand founded by Gwyneth Paltrow in 2008 that publishes editorial content and sells curated products across beauty, fashion, home, and health. It operates a direct-to-consumer e‑commerce shop, develops proprietary product lines (skincare, supplements, apparel), and produces media and events (newsletters, podcasts, books, and TV) to promote its wellness-oriented point of view. Positioned at the premium end of the market, Goop partners with designers and experts for limited collections and experiences, and has drawn both a devoted following and criticism over some of its wellness claims.