Director Lifecycle Marketing

Mentimeter(1 day ago)

HybridFull TimeDirector$209,941 - $276,325 (estimated)Marketing

About this role

Director of Lifecycle Marketing at Mentimeter is a senior leader charged with transforming the company’s lifecycle function into an intelligent, measurable growth system across the full user journey. The role bridges product-led and sales-assisted motions and focuses on elevating lifecycle architecture, experimentation, and AI-enabled CRM to drive better activation, retention, and monetization outcomes. This is a senior director (M4) position within Mentimeter’s marketing organization.

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Required Skills

Lifecycle Strategy
System Design
Experimentation
Braze
CRM Architecture
AI Enablement
Segmentation
Stakeholder Management
Incrementality
PLG

About Mentimeter

mentimeter.com

Mentimeter is a cloud-based interactive presentation and audience engagement platform that lets users create live polls, quizzes, word clouds, Q&A and other activities to collect real-time feedback. Designed for meetings, classes, events and workshops, it provides templates, analytics and integrations to make presentations more participatory and easier to run. Organizations and educators choose Mentimeter for its ease of use, fast setup and ability to engage both in-person and remote audiences.