Director, Lifecycle Marketing
Insomnia Cookies(9 days ago)
About this role
Insomnia Cookies is seeking a Senior leader to oversee their performance marketing across paid media and owned channels, focusing on customer acquisition, retention, and lifetime value. The role involves strategy, execution, cross-functional collaboration, and team leadership, shaping the brand's growth and customer experience in a fast-paced environment.
Required Skills
- PerformanceMarketing
- PaidMedia
- EmailMarketing
- SMSMarketing
- CustomerDataPlatform
- Segmentation
- Optimization
- CrossFunctionalLeadership
- LoyaltyPrograms
- CustomerJourney
About Insomnia Cookies
insomniacookies.comInsomnia Cookies is a bakery and delivery company that specializes in delivering warm cookies, cookie cakes, and other desserts late into the night—delivery available daily until 3 AM. They operate retail storefronts and a delivery network (often near college campuses) and provide online ordering, app-based ordering, pickup, and catering. The brand emphasizes fresh, warm-baked treats, rotating and seasonal flavors, and convenience with order tracking and promotions. Insomnia has expanded to multiple U.S. markets, targeting late-night cravings and celebratory occasions.
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