Director, Lifecycle Marketing

The Director of Lifecycle Marketing will define, own, and scale the multi-product lifecycle strategy to drive member engagement, retention, and loyalty across the Dave financial platform. This role involves leading the Lifecycle & CRM function end-to-end, managing communications across onboarding, engagement, retention, and reactivation, while evolving the strategy for a multi-product ecosystem. The position requires establishing vision, shaping roadmaps, and remaining active in campaign execution alongside a dedicated team.