Director, Marketing Activation

Curaleaf

1 day ago

3.1 on Glassdoor

Chicago, IL

Onsite

Full Time

Senior

0 applicants

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About this role

The Director of Marketing Activation at Curaleaf is responsible for leading regional and field-based marketing strategies, overseeing activation teams, managing budgets, and ensuring consistent and impactful brand representations across various touchpoints. The role involves strategic planning, team leadership, partnership with cross-functional teams, and driving commercial impact through activations.

Skills

Qualifications

BS in Marketing, Business Administration, or related fieldMBA or advanced degree8–10+ years in marketing activation or shopper marketing3–5+ years in leadership roleExperience in regulated industries

About Curaleaf

curaleaf.com

Curaleaf is a leading U.S. cannabis company operating medical and recreational dispensaries across 23 states and serving over 350,000 registered patients. The company cultivates, manufactures, and retails a broad range of cannabis products — including flower, concentrates, edibles, tinctures, topicals, and CBD — through branded retail locations and an online shop. Curaleaf also offers patient-focused services, education, and compliance support, positioning itself as a full-service provider across cultivation, processing, and retail.

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