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Lead, Channel Activation at City of Chicago - ApplyBlast

Lead, Channel Activation

City of Chicago

9 months ago

3.8 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

The DTC Channel Activation Lead is responsible for driving retail KPIs through seasonal store activations and coordinating the Go-to-Market process. The role focuses on translating business objectives and consumer insights into in-store activation plans that enhance traffic, engagement, and loyalty. It involves strategic planning, cross-functional collaboration, and measuring activation success to support business growth.

Skills

Qualifications

Bachelor's degree in Marketing, Business, or related field6–8 years of experience in retail marketing or activation

About City of Chicago

chicago.gov

Headquarters

United States

Company Size

10001+ employees

Founded

1837

View Profile

City of Chicago is the official municipal government website that provides residents, businesses, and visitors with information on city services, departments, programs, initiatives, and elected officials. It centralizes online services such as permits, licenses, payments, public safety and health guidance, transportation and parks information, and emergency alerts and updates. The site helps users find neighborhood resources, apply for benefits, and contact city departments. As an official .gov site it emphasizes secure transactions and authoritative civic information.