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Director, Marketing Strategy & Transformation at Backbase - ApplyBlast

Director, Marketing Strategy & Transformation

Backbase

2 days ago

3.4 on Glassdoor

Amsterdam, North Holland, Netherlands

Onsite

Full Time

Director

0 applicants

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About this role

Backbase is seeking a strategic and commercially minded leader to serve as the right-hand of the CMO, shaping and executing the marketing agenda to translate growth ambitions into measurable outcomes. The role involves leading cross-functional initiatives, optimizing marketing investment, and driving transformation to enhance the effectiveness of the marketing leadership team. Success is defined by better decision-making, faster execution, and stronger alignment with Sales, Product, Finance, and Revenue Operations.

Responsibilities

Shape marketing strategy and investment priorities with the CMO
Drive marketing transformation and improve marketing capabilities
Lead planning and resource allocation for annual and quarterly processes

Skills

About Backbase

backbase.com

Headquarters

Amsterdam, North Holland, Netherlands

Company Size

1001-5000 employees

Founded

2003

View Profile

Backbase is an AI-native Banking Operating System (Banking OS) that unifies customers, employees, and AI agents across digital channels, front-office, and banking operations on a single platform. Trusted by 120+ banks worldwide, its Unified Frontline coordinates the full scope of customer engagement — including onboarding, servicing, payments, and lending operations — with shared context and explicit authorization for every action. Through its acquisition of Kasisto and a layered architecture spanning orchestration, intelligence, and connectivity, Backbase enables financial institutions across retail, commercial, private, and wealth management banking to automate operations and modernize customer experiences.