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Director, Martech Technology Strategy at VML - ApplyBlast

Director, Martech Technology Strategy

VML

1 month ago

Chicago, Illinois, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Director, Martech Technology Strategy is a senior client-facing role responsible for shaping and leading Mazda North America Operations’ enterprise Martech roadmap. This role connects business goals to technology, data, platform, governance, and operating model decisions to drive measurable growth. The leader owns the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering.

Responsibilities

Own end-to-end Martech roadmap across CDP, CRM, personalization, and analytics
Lead enterprise taxonomy program and governance standards using Claravine
Define measurement frameworks and value realization narratives for executive stakeholders

Skills

About VML

vml.com

Headquarters

New York, New York, United States

Company Size

10001+ employees

Founded

1992

View Profile

VML is a global full-service marketing and experience agency that builds connected brands through creativity, data, and technology. It combines brand strategy, customer experience and UX design, digital commerce, content and social, and technology implementation to drive growth and engagement across channels. The agency operates globally as part of WPP.