Truly Free
The Director of Conversion Rate Optimization will lead the end-to-end digital experience for TrulyFreeHome.com, overseeing conversion strategy, UX/UI vision, website rebrand, and experimentation across acquisition, onboarding, and retention. The role combines direct‑response design, behavioral psychology, and data‑driven testing to drive measurable lifts in conversion rate, AOV, LTV, and churn reduction.
Headquarters
Traverse City, Michigan, United States
Company Size
51-200 employees
Founded
2015
Truly Free Home revolutionized cleaning with dye-free laundry and household cleaning products made with plant-derived surfactants, biodegradable ingredients, and mineral-based agents. Their products are delivered in refillable and sustainable packaging solutions straight to your doorstep. Truly Free Home serves 648,000+ families with solutions for laundry, bathroom, kitchen, and more.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Truly Free.
18% below the average for this role
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