Director of CRM - Lifecycle Marketing
Babbel - NYC
About this role
The Director of CRM - Lifecycle Marketing at Babbel leads the global strategy for engaging and retaining subscribers across the full learner journey. The role builds and grows a Lifecycle Marketing team and partners closely with Product, Data, Engineering, and Creative to design programs that drive habit formation and long-term retention. This position is based in New York City and requires a hybrid in-office presence.
Skills
About Babbel - NYC
babbel.comBabbel (Babbel GmbH) is a subscription-based language learning platform that helps learners build practical skills in languages such as Spanish, French, German, Italian, Portuguese, Russian, and more. Its courses are created by linguists and grounded in scientifically proven methods to improve grammar, vocabulary, and pronunciation, with placement tests to place learners at the right level. Bite-sized lessons delivered via web and mobile apps include pronunciation training, progress tracking, and tailored practice to fit everyday schedules. Babbel offers free introductory lessons and has received industry recognition, including EdTechX and German Brand awards.
Recent company news
ReviewedIs Babbel worth it? We used it for two years to find out
May 28, 2025
NBC 4 New YorkZohran Mamdani and the Louvre make the list of most mispronounced words of 2025
Dec 4, 2025
New York PostZohran Mamdani, the Louvre among most commonly mispronounced words of 2025
Dec 4, 2025
ummid.comZohran Mamdani among the most mispronounced words in 2025
Dec 4, 2025
Business of AppsBabbel Revenue and Usage Statistics (2026)
Oct 20, 2021
About Babbel - NYC
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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View leadership team, funding history,
and employee contacts for Babbel - NYC.
Salary
$160k – $180k
per year
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