Director of CRM - Lifecycle Marketing

Babbel - NYC(1 month ago)

HybridFull TimeDirector$160,000 - $180,000Marketing

About this role

The Director of CRM - Lifecycle Marketing at Babbel leads the global strategy for engaging and retaining subscribers across the full learner journey. The role builds and grows a Lifecycle Marketing team and partners closely with Product, Data, Engineering, and Creative to design programs that drive habit formation and long-term retention. This position is based in New York City and requires a hybrid in-office presence.

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Required Skills

Lifecycle Marketing
CRM Platforms
Email Marketing
Push Messaging
In-App Messaging
Experimentation
Data Analytics
Tableau
Looker
Amplitude

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About Babbel - NYC

babbel.com

Babbel (Babbel GmbH) is a subscription-based language learning platform that helps learners build practical skills in languages such as Spanish, French, German, Italian, Portuguese, Russian, and more. Its courses are created by linguists and grounded in scientifically proven methods to improve grammar, vocabulary, and pronunciation, with placement tests to place learners at the right level. Bite-sized lessons delivered via web and mobile apps include pronunciation training, progress tracking, and tailored practice to fit everyday schedules. Babbel offers free introductory lessons and has received industry recognition, including EdTechX and German Brand awards.