Director of Lifecycle Marketing (Patient)
Headway
About this role
A Patient Lifecycle Leader at Headway owns the end-to-end patient lifecycle, building and running campaigns using email, SMS, push, and in-app messaging to help people access and sustain mental health care. The role involves working directly with Engineering and Data Science to instrument events, build trigger logic, and deploy ML-informed segmentation and personalization.
Skills
About Headway
headway.coHeadway is a healthcare technology company that helps people access affordable mental healthcare by connecting patients with therapists and psychiatrists, simplifying insurance, and supporting providers with practice management tools.
Recent company news
Built InHeadway Careers, Perks + Culture
Nov 25, 2025
PR NewswireHeadway Welcomes Dr. Neha Chaudhary as Chief Medical Officer to Enable High-Quality Mental Health Care at Scale
Aug 26, 2025
ForbesThis Ukrainian Entrepreneur Built His EdTech App Into A Global Phenomenon—In The Middle Of A War
Oct 17, 2025
MedCity NewsHeadway Launches Enhanced EHR Platform for Mental Health Providers
Sep 11, 2025
MorningstarInnovation and Trust: Headway NOVA Honored with Two Prestigious Industry Awards
Dec 22, 2025
About Headway
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Headway.
Salary
$212k – $265k
per year