Director of Marketing Automation Data Analytics

Neighborly®

3 days ago

3.1 on Glassdoor

Irving, TX

Hybrid

Full Time

Director

0 applicants

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About this role

A Director of Marketing Automation Data Analytics at Neighborly leads predictive modeling, campaign performance measurement, experimentation, and analytics to drive marketing effectiveness. The role focuses on translating business needs into data-driven strategies and fostering cross-functional collaboration.

Skills

Qualifications

Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred)8+ years of experience in marketing analytics and automation, with at least 3 years in a leadership roleProven track record in modeling, experimentation, and performance improvementExpertise in marketing analytics and experimentation with strong business acumen, stakeholder management, and the ability to translate complex marketing objectives into scalable data and modeling requirementsStrong understanding of predictive modeling, ML, and experimentation

About Neighborly®

neighborlybrands.com

Based in Waco, Texas, Neighborly was founded in 1981 under the name of Dwyer Group and has since grown to become the holding company of 21 service brands.

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