Director of Paid Media

Fitt Talent Partners(1 month ago)

RemoteFull TimeDirector$120,584 - $163,119 (estimated)Marketing

About this role

The Director of Paid Media at a prominent sports nutrition company is responsible for overseeing the comprehensive paid media strategy with a significant monthly ad budget, aiming to enhance customer acquisition and optimize performance across channels like Meta Ads and Google Ads. This role involves budget management, daily campaign optimization, and leading creative performance initiatives through data-driven insights and testing frameworks. Additionally, the director will collaborate with various teams to align inventory with scaling goals and develop efficient processes to ensure successful execution of the acquisition strategy.

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Required Skills

Budget Management
Paid Media Strategy
Campaign Optimization
Performance Analysis
Creative Leadership
Funnel Optimization
Process Improvement
Data Analysis
Cross-Functional Collaboration
DTC Brand Scaling

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About Fitt Talent Partners

talent.fitt.co

Fitt Talent Partners specializes in network-driven recruiting for the health, fitness, and wellness sectors. By leveraging their extensive industry expertise and relationships, they help businesses find and hire top talent across various roles, including individual contributors, mid-level positions, and executives. Fitt Talent works closely with a diverse range of organizations, from startups to established enterprises, ensuring they connect with qualified candidates who align with their mission. Their innovative approach focuses on community engagement and deep industry connections to streamline the hiring process.