Director of Programmatic Marketing
ARMRA Colostrum(1 month ago)
About this role
The Director of Programmatic Marketing at ARMRA will lead the strategic vision for programmatic and offline advertising to drive scalable customer acquisition and business growth. The role emphasizes data-driven decision making, measurement of key performance indicators, and close collaboration with internal teams and external partners. This position operates within a fast-paced, mission-driven environment focused on growth and performance.
Required Skills
- Programmatic Marketing
- Offline Marketing
- Podcast Ads
- CTV
- OTT
- OOH
- In-App Marketing
- Satellite Radio
- Direct Mail
- Data Analysis
+9 more
About ARMRA Colostrum
armra.comARMRA is a direct-to-consumer wellness brand selling immune-support products through a Shopify storefront (armra.com). The company emphasizes convenient online purchasing and subscriptions and uses data and marketing integrations (e.g., Klaviyo, Novel) to personalize customer experiences. ARMRA positions itself around science-forward formulations, product transparency, and a streamlined e-commerce experience for customers seeking immune health support.
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