Director, Performance Marketing
LastPass(1 month ago)
About this role
The Director of Performance Marketing at LastPass leads the performance marketing function to drive growth of B2B trials and B2C e-commerce through paid media. The role partners with sales and product while managing a team and applying data-driven approaches to optimize acquisition and ROI. The position emphasizes expertise in SaaS, PLG, e-commerce and a remote-first work culture.
Required Skills
- Paid Media
- B2B Marketing
- E-Commerce
- SaaS Marketing
- PLG
- Budget Management
- Media Planning
- Audience Targeting
- Forecasting
- Predictive Modeling
+9 more
About LastPass
lastpass.comLastPass is a password manager and identity security platform that helps individuals and organizations generate, store, and autofill strong credentials in a secure, encrypted vault across devices. It offers single sign-on (SSO), adaptive multi-factor authentication (MFA), secure password sharing, and integrations with more than 1,200 apps, plus browser extensions and mobile apps. Available in personal, family, and enterprise plans, LastPass provides centralized admin controls, seamless sign-on, and risk-reduction tools to simplify access management. The company is headquartered in Boston and is owned by Francisco Partners.
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