Email Marketing Coordinator

The Email Marketing Coordinator at Vetcove is responsible for leading lifecycle marketing efforts across the customer journey, focusing on consumer e-commerce performance, including acquisition, nurturing, and retention strategies for email and SMS initiatives. This role involves building and optimizing audience segments, managing the marketing calendar, conducting A/B testing, and collaborating with design and copy teams to enhance campaign effectiveness. The coordinator will analyze campaign performance metrics, measure ROI, and stay updated on e-commerce trends to continuously improve marketing strategies.