Director, Performance Marketing
LastPass(1 month ago)
About this role
The Director of Performance Marketing at LastPass is a senior leadership role responsible for guiding the company’s paid growth strategy across B2B trial motions, PLG initiatives, and consumer e-commerce. The role sits within a data-driven, collaborative, and remote-first environment and partners with cross-functional teams to align marketing with business objectives. This position focuses on scaling measurable performance and driving ROI at enterprise scale.
Required Skills
- Paid Media
- Budget Management
- Media Planning
- Audience Targeting
- Forecasting
- Performance Analysis
- Machine Learning
- Predictive Modeling
- Real Time Bidding
- Google Ads
+7 more
About LastPass
lastpass.comLastPass is a password manager and identity security platform that helps individuals and organizations generate, store, and autofill strong credentials in a secure, encrypted vault across devices. It offers single sign-on (SSO), adaptive multi-factor authentication (MFA), secure password sharing, and integrations with more than 1,200 apps, plus browser extensions and mobile apps. Available in personal, family, and enterprise plans, LastPass provides centralized admin controls, seamless sign-on, and risk-reduction tools to simplify access management. The company is headquartered in Boston and is owned by Francisco Partners.
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