Director, Research and Analytics
PlayOn(1 month ago)
About this role
The Director, Research & Analytics at PlayOn leads audience research and development strategy for the National Ad Sales division across brands including MaxPreps, GoFan, and NFHS Network. The role focuses on building a cohesive cross-platform audience narrative and developing client-facing marketing and sales materials. This position reports to the VP, Client Strategy and requires a media-focused research background with both qualitative and quantitative expertise. The director will help shape PlayOn’s marketplace positioning and thought leadership in the high school sports space.
Required Skills
- Audience Research
- Data Analytics
- Cross Platform Analysis
- Market Research
- Strategic Planning
- Project Management
- Stakeholder Management
- Client Strategy
- Media Analytics
- Audience Insights
+14 more
Qualifications
- Bachelor's Degree
About PlayOn
playonsports.comPlayOn is a platform for high school sports that bundles digital ticketing, live streaming, stats, coaching tools, social content, and team websites into a single solution. It lets schools, teams, and leagues sell tickets, broadcast games, publish live statistics and social content, and manage team sites from one place. PlayOn helps athletic programs increase revenue, boost visibility for teams and athletes, and simplify game-day and content workflows.
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