Director, Research and Analytics
PlayOn
About this role
The Director, Research & Analytics at PlayOn leads audience research and development strategy for the National Ad Sales division across brands including MaxPreps, GoFan, and NFHS Network. The role focuses on building a cohesive cross-platform audience narrative and developing client-facing marketing and sales materials. This position reports to the VP, Client Strategy and requires a media-focused research background with both qualitative and quantitative expertise. The director will help shape PlayOn’s marketplace positioning and thought leadership in the high school sports space.
Skills
Qualifications
About PlayOn
playonsports.comPlayOn is a platform for high school sports that bundles digital ticketing, live streaming, stats, coaching tools, social content, and team websites into a single solution. It lets schools, teams, and leagues sell tickets, broadcast games, publish live statistics and social content, and manage team sites from one place. PlayOn helps athletic programs increase revenue, boost visibility for teams and athletes, and simplify game-day and content workflows.
Recent company news
California’s PlayOn Enforcement: A New Chapter in Children’s Data Privacy
3 days ago
Media And Ticketing Company Fined $1.1 Million By California For Selling High School Students' Data
6 days ago
Data privacy violations result in $1.1M penalty for PlayOn Sports
6 days ago
PlayOn Sports Recognized as One of the Fastest-Growing Companies in North America in 2025 on the Deloitte Technology Fast 500™
Nov 19, 2025
Tech firm fined $1.1m by California for selling high-school students’ data
1 week ago
About PlayOn
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for PlayOn.
Salary
$147k – $195k
per year