Distribution Analytics Manager
AIA(1 month ago)
About this role
A mid-level analytics role at AIA supporting the direct marketing function by providing analytical insight and predictive models to improve campaign effectiveness and customer value. The position sits within the organisation's marketing analytics area and works closely with marketing, CRM and channel teams.
Required Skills
- Customer Segmentation
- Targeting
- Campaign Delivery
- Data Extraction
- Performance Monitoring
- Model Development
- Model Validation
- Experimentation
- Dashboarding
- Data Privacy
+2 more
About AIA
aia.comAIA provides insurance solutions to both individuals and businesses. Find out more about our services and latest updates.
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