Doublestruck - Customer Lifecycle Marketing Manager
LE001 AQA Education(3 days ago)
About this role
The role involves managing the customer lifecycle for a subscription-based exam platform, focusing on increasing product usage, engagement, and renewal rates through targeted marketing campaigns. The position requires analyzing data and customer insights to develop strategies that embed the platform into teaching practices and improve retention.
Required Skills
- Data Analysis
- Customer Engagement
- Campaign Management
- Lifecycle Marketing
- Segmentation
- A/B Testing
- CRM
- Product Adoption
- Retention Strategies
- Educational Messaging
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