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DTC Associate Manager for Latin America at New Balance - ApplyBlast

DTC Associate Manager for Latin America

New Balance

3 months ago

4.1 on Glassdoor

Mexico City, Mexico

Hybrid

Full Time

Manager

0 applicants

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About this role

The DTC Associate Manager for Latin America will lead the Direct‑to‑Consumer business across the region, overseeing retail stores and ecommerce sites while partnering with distributors to deliver a seamless consumer journey. The role focuses on driving commercial performance, enhancing in‑store and digital experiences, and aligning regional operations with global strategy and KPIs.

Responsibilities

Define DTC KPIs and operational standards across LATAM
Lead consumer experience across retail and digital channels
Drive digital marketing strategy and omnichannel alignment for ecommerce and stores

Skills

Qualifications

Bachelor's degree in Marketing, Business, Analytics or related field

About New Balance

newbalance.com

Company Size

1-10 employees

View Profile

New Balance is an American athletic footwear and apparel company founded in 1906 and headquartered in Boston, Massachusetts. It designs and manufactures running, training, and lifestyle shoes and complementary apparel, known for performance technologies like Fresh Foam and FuelCell and for offering a wide range of width and fit options. The brand operates global retail and e-commerce channels and maintains domestic manufacturing in the U.S. and UK alongside broader international production. New Balance emphasizes performance, comfort, and heritage-driven design across sport and lifestyle categories.