Effectiveness Director
Mediahub(19 days ago)
About this role
The Director (Effectiveness) at IPG Mediabrands is responsible for providing consulting services on marketing effectiveness, focusing on measurement frameworks and data-driven decision-making. This role includes collaborating with clients to understand their business challenges and developing effective marketing strategies, primarily for the NatWest Group account.
Required Skills
- Consulting
- Analytics
- Data-Driven Strategies
- Marketing Effectiveness
About Mediahub
ipgmediabrands.comIPG Mediabrands is the global media and marketing solutions network of Interpublic Group, providing integrated media planning, buying, data & analytics, content and performance marketing services. The company combines creative, technology and proprietary insights to help brands reach consumers across channels—leveraging programmatic, commerce, measurement and attribution capabilities. IPG Mediabrands says it has reengineered its core to move at the pace of rapidly changing consumer behavior, focusing on data-driven strategies that deliver measurable business outcomes. It operates worldwide through agency brands and specialized teams to support advertisers, agencies and media partners.
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