Marketing Performance & Effectiveness Manager
Diageo(2 months ago)
About this role
Marketing Performance & Effectiveness Manager for Diageo France, responsible for defining and driving the marketing effectiveness roadmap in partnership with global and local teams. The role focuses on building a comprehensive measurement framework and tools to optimize marketing ROI and support decision-making across marketing and trade teams.
Required Skills
- Marketing Effectiveness
- Measurement Framework
- Marketing Analytics
- Marketing Mix
- MMM
- ROI Offline
- Change Management
- Stakeholder Management
- Influence
- Communication
+2 more
About Diageo
diageo.comWith over 200 brands sold in nearly 180 countries, Diageo is driven to be the world’s best brand builder, leading the way in premium drinks.
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