Email Marketing Manager
Fi(2 months ago)
About this role
The Email Marketing Manager at Fi owns end-to-end lifecycle and campaign marketing across email, push, and other owned channels to support Fi’s mission of improving pet lives through technology. The role focuses on bringing Fi’s brand voice to life in the inbox while building scalable systems that engage and retain pet parents. Reporting to the Marketing Director, this position operates in a fast-paced, innovative startup environment and collaborates closely with brand, creative, growth, product, and data teams. The manager will blend creativity with analytics to craft insight-driven campaigns that deepen loyalty and strengthen Fi’s brand story.
Required Skills
- Email Marketing
- Lifecycle Marketing
- Campaign Management
- Customer Segmentation
- Marketing Automation
- Personalization Strategy
- Customer Journey Mapping
- A/B Testing
- Data Analysis
- Tableau Reporting
+10 more
About Fi
tryfi.comFi is a pet‑tech company that makes the Fi Smart Dog Collar — a GPS‑enabled, subscription‑based tracker and health/activity monitor for dogs. The collar pairs with a mobile app to deliver real‑time location, lost‑dog mode, and behavior/activity insights (e.g., eating, licking, barking) to help owners monitor their pet’s safety and wellbeing. Fi sells the collar online and powers its location and data features via a monthly service (starting at $19/month).
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