Primer
The EMEA Sales Lead at Primer owns the go-to-market strategy for the company's most mature region, driving revenue growth, market expansion, and customer acquisition across EMEA. This role involves managing and coaching a high-performing team of Account Executives while personally delivering on strategic sales targets. The position serves as the senior regional representative, fostering cross-functional collaboration and building strategic relationships with enterprise stakeholders to drive commercial impact.
Headquarters
London, England, United Kingdom
Company Size
51-200 employees
Founded
2020
Primer is a unified payments intelligence platform that gives finance and payments teams complete visibility and actionable insights across every transaction. Founded in 2019 and headquartered in London, Primer offers tools spanning payment acceptance, optimization (including network tokenization, fallbacks, and 3D Secure), and management (observability, reconciliation, cost overview, and global accounts). The platform is designed to help ambitious businesses of all sizes connect fragmented payment systems, reduce revenue leakage, and scale globally through flexible, code-light infrastructure and an AI Companion.
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Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Primer.
Primer didn’t post a salary, so this is our estimate from similar listings.
23% below the average for this role
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Nov 19, 2025