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Engagement Marketing Lead at Lyra Health - ApplyBlast

Engagement Marketing Lead

Lyra Health

9 hours ago

3.5 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

The Engagement Marketing Lead at Lyra Health is responsible for building and maintaining scaled marketing operating models to deliver consistent engagement programs across commercial and large customer segments. This role involves developing standardized playbooks, driving member registration and utilization through automated communication programs, and overseeing the creation of customizable marketing assets. The position requires close collaboration with cross-functional teams to measure program performance and continuously improve marketing processes and systems.

Responsibilities

Design and maintain scaled marketing operating models and frameworks
Develop standardized member engagement playbooks and B2B2C marketing strategies
Drive registration and utilization at scale through automated communication programs

Skills

About Lyra Health

lyrahealth.com

Headquarters

Burlingame, California, United States

Company Size

501-1000 employees

Founded

2015

View Profile

Lyra Health is a workforce mental health company that partners with employers worldwide to deliver evidence-based mental health and well‑being services to employees and their families. It combines a vetted network of therapists, coaches, psychiatrists, and digital programs with personalized care navigation and data‑driven measurement to match people to the right care quickly. Lyra’s platform supports therapy, coaching, medication management, and scalable digital interventions, and offers outcomes reporting and integrations for HR and benefits teams. Employers use Lyra to improve access to care, reduce the impact of mental health on productivity, and measure clinical and business outcomes.