Founding Growth & Brand Strategy (SF)

The Founding Growth & Brand Strategy role at Highlight AI is responsible for defining and executing the brand's content strategy across various mediums to establish a strong market presence. This includes creating engaging narratives, leading social media content, and developing growth-driven initiatives that directly connect to user acquisition and retention. The role requires hands-on content creation, collaboration with engineering teams to align product vision with storytelling, and implementing data-driven growth strategies. Ideally located in NYC, the candidate should have 5–10 years of experience in creator-led growth and a proven track record of delivering business outcomes through compelling content.