Founding Growth & Brand Strategy (SF)

The Founding Growth & Brand Strategy role at Highlight AI involves defining and executing the brand's social-native voice and content strategy across multiple platforms, including video, LinkedIn, and blogs. The position requires hands-on content creation, collaboration with engineering teams to align messaging with product developments, and establishing a creator-led growth engine to boost signups and user engagement. Success metrics focus on building a distinct brand presence, driving measurable conversions, and maintaining a data-driven approach to optimize content performance.