Freelance Copywriter

The Freelance Copywriter serves as the verbal voice of the U.S. marketing transformation, developing copy, messaging, and content strategy to connect the brand with U.S. consumers across all channels. This role bridges the gap between global brand strategy and local consumer relevance by adapting the brand's tone and narrative for U.S. audiences while maintaining overall brand integrity. The position involves collaborating with the Content Lead and Global Marketing team to ensure copy aligns with U.S. retail and cultural contexts.