H&M Group
The Freelance Copywriter serves as the verbal voice of the U.S. marketing transformation, developing copy, messaging, and content strategy to connect the brand with U.S. consumers across all channels. This role bridges global brand strategy with local relevance, adapting tone and narrative for the U.S. market while maintaining brand integrity. The position involves collaborating with the Content Lead and Global Marketing team to ensure cohesive storytelling across in-store, digital, and owned channels.
H&M Group is a global family of brands and businesses that aims to make fashion and design available to everyone. It helps customers express themselves through clothing and design while prioritizing sustainability across its operations. The group combines multiple consumer-facing brands and business functions committed to more sustainable production and design practices.
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for H&M Group.