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General Manager & VP, Asana for Services Management at Asana - ApplyBlast

General Manager & VP, Asana for Services Management

Asana

4 months ago

4.1 on Glassdoor

San Francisco, CA

Hybrid

Full Time

Senior

8 applicants

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About this role

The Vice President of Asana Services Management & Incubation GTM leads the go-to-market strategy for Asana's emerging Service Management product. This player-coach role sits at the intersection of product management, sales engineering, and forward-deployed teams, with full P&L responsibility. The leader will drive revenue-generating engine development from early-stage concepts while engaging enterprise customers to shape product roadmaps.

Responsibilities

Architect and execute global commercial and go-to-market strategies
Engage with enterprise customers to close strategic deals
Define and prioritize product roadmap based on market insights
Bridge gaps between Sales, Product, Engineering, and Customer Success teams
Establish and optimize KPIs for sales engineering and incubation teams

Skills

Qualifications

12+ years in Senior Director or VP-level capacityExperience leading technical GTM or Product Management in B2B SaaS

About Asana

asana.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

Founded

2008

View Profile

Asana is a cloud-based work and project management platform that serves as an operating system for human-agent teams, enabling organizations to plan, automate, and execute critical workflows together. It offers AI Teammates (pre-built AI agents), AI Studio for no-code automations, and the Asana Work Graph to connect people, tasks, projects, and goals across the organization. Asana serves teams of all sizes and industries—including enterprise, nonprofits, and agencies—with products spanning agentic work management, service management, and client management.

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