General Manager

The General Manager leads the LEGO Group business across Hong Kong and Taiwan, driving strategic and operational management to deliver sustainable growth and achieve business KPI targets. This role involves overseeing a team of approximately 45 employees across Sales, Marketing, Operations, Finance, and HR while fostering strong partnerships and a high-performance culture. The position requires aligning commercial strategies with global business objectives to expand the consumer base and strengthen the LEGO brand in the region.