Global App & CRM Commerce Lead
Signify(22 days ago)
About this role
The Global App & CRM Commerce Lead defines and drives the worldwide strategy for customer communications, lifecycle marketing, and lifetime value across consumer brands. The role sits at the intersection of app, CRM, commerce and customer experience, focusing on strategic planning, roadmap definition and long-term value creation. You will shape how customers are engaged across app, email and other digital touchpoints to deliver a consistent, personalized omnichannel experience that supports sustainable growth.
Required Skills
- CRM
- Lifecycle Marketing
- App Marketing
- Omnichannel
- Strategy
- Roadmapping
- Data Analysis
- Stakeholder Management
- Team Leadership
- Marketing Automation
+2 more
About Signify
signify.comSignify, the world leader in lighting, offers innovative LED solutions and connected lighting systems that enhance safety, sustainability, with smarter controls.
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