Global Integrated Marketing Lead (Freemium)

The Global Integrated Marketing Lead (Freemium) is a senior individual contributor role responsible for shaping market presence through compelling storytelling, campaign strategy, and integrated go-to-market execution across the freemium portfolio, primarily focusing on Avast. This position operates at the intersection of Product, Growth Marketing, Brand, and Analytics to craft consumer narratives and lead campaigns from brief through launch and post-campaign evaluation. The role ensures all consumer-facing content is insight-driven, drives adoption and revenue growth, and maintains consistency across global markets.