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Growth Content Specialist at Genesys - ApplyBlast

Growth Content Specialist

Genesys

4 months ago

Indianapolis, IN

Hybrid

Full Time

Senior

1 applicant

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About this role

A Content Strategy Manager at Genesys drives the end-to-end content strategy for the global corporate website and digital channels, focusing on B2B technology experiences. The role involves optimizing content for organic growth, engagement, and conversion while leveraging AI-driven discovery, semantic search, and personalization strategies. Collaboration with cross-functional teams including UX, SEO, and analytics is essential to deliver high-impact storytelling and measurable business outcomes.

Responsibilities

Own end-to-end content strategy for Genesys.com and digital channels
Develop and optimize high-impact content using keyword insights and search intent
Create compelling web experiences aligned with user journeys and business goals
Optimize content for AI-powered discovery and semantic search environments
Manage content initiatives from intake through delivery ensuring alignment with priorities

Skills

About Genesys

genesys.com

Headquarters

Menlo Park, California, United States

Company Size

5001-10000 employees

Founded

1990

View Profile

Genesys delivers AI-powered omnichannel customer experience and contact center software via its cloud-based Genesys Cloud platform. It enables personalized engagement across channels and end-to-end customer journey orchestration with AI and automation for organizations worldwide.