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Growth Marketer (B2C) at POGO Technologies Limited - ApplyBlast

Growth Marketer (B2C)

POGO Technologies Limited

4 months ago

Remote

Full Time

Senior

0 applicants

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About this role

As a Growth Marketer at Pogo, you will manage paid acquisition across digital channels including Meta, TikTok, and Snapchat for a consumer mobile app. The role involves handling technical aspects like MMPs and attribution to drive data-driven strategies for budget, creative, and full-funnel optimization. You will collaborate with product and creative teams to test, iterate, and scale campaigns while leveraging the company's strong first-party data advantages.

Responsibilities

Run consumer paid acquisition across paid social and programmatic channels
Manage technical implementation of MMPs and attribution frameworks
Contribute to channel and budget strategy with data-driven insights
Optimize ad creative and landing pages for full-funnel performance
Analyze metrics like CAC and ROAS to defend spend decisions

Skills

Qualifications

3-6 years of paid acquisition experienceExperience with consumer mobile apps or mobile gamingTechnical proficiency in MMPs and attribution toolsStrong analytical and data interpretation skillsExperience running multiple paid channels