Growth Marketing Analytics

OnePay

3 months ago

4.2 on Glassdoor

Remote

Full Time

Senior

3 applicants

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About this role

The Growth Marketing Analytics role at OnePay focuses on leveraging data to enhance paid media strategies across various channels, including search, social, and affiliates. Responsibilities include analyzing down-funnel metrics like customer acquisition cost (CAC) and return on ad spend (ROAS), designing testing agendas to assess media investments, and building predictive models for advanced bidding strategies. The position requires extensive experience in paid media analytics, proficiency in SQL, and the ability to communicate analytical insights to both technical and non-technical stakeholders.

Skills

Qualifications

7+ years in Paid Media or marketing analytics rolesExperience working in an analytical scripting language (primarily SQL)Experience with App Based Marketing (Android + iOS)Experience with UAC/ASA, Paid Social (Meta Ads / TikTok), Paid Search, Google Ads

About OnePay

www.onepay.com

OnePay is a financial technology company that offers mobile banking solutions designed to provide users with a seamless banking experience. Through its app, OnePay combines everyday banking with features such as credit building, high-yield savings, a digital wallet, and rewards programs, all while partnering with established banks to ensure FDIC membership. Its multi-faceted approach aims to help customers manage their finances more effectively and enhance their purchasing power, particularly with benefits tailored for shopping at retailers like Walmart. Founded in 2019, OnePay prioritizes safety and security, implementing advanced encryption and multi-factor authentication to protect users' financial data.