Principal Data Analyst, Paid Media
Workhuman(3 months ago)
About this role
The Principal Data Analyst will lead the in-housing of paid media analytics and ad operations at Workhuman, owning measurement, tracking, and integrations across search, social, display, and video. The role focuses on building and maintaining a production-grade data foundation and dashboards to connect media execution to business impact while ensuring privacy-compliant, high-quality signal. The position partners with media buyers and cross-functional teams to enable smarter targeting, budgeting, and creative decisions.
Required Skills
- SQL
- Data Modeling
- dbt
- Data Visualization
- Ad Operations
- Digital Marketing
- Google Tag Manager
- UTM Governance
- Attribution Modeling
- Incrementality Testing
+3 more
Qualifications
- Valid U.S. Work Authorization
- Google Ads Search
- GA4
- LinkedIn Marketing Solutions
- Meta Marketing Science Professional
About Workhuman
workhuman.comWorkhuman® has been pioneering the human workplace for over 20 years. Discover how we help businesses reduce employee turnover and increase satisfaction.
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