Growth Marketing Lead

Imprint

4 months ago

2.9 on Glassdoor

New York, NY

Hybrid

Full Time

Senior

2 applicants

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About this role

The Growth Marketing Lead at Imprint is responsible for developing and executing customer acquisition campaigns to expand the credit card customer base across various channels, including digital, affiliate, and direct mail. This role demands a blend of creative strategy and analytical rigor, utilizing data analysis and SQL to optimize channel performance and identify new acquisition opportunities. Collaborating cross-functionally, the lead will manage existing acquisition sources, test new channels, and communicate performance insights to stakeholders, all aimed at driving growth and enhancing marketing precision in a fast-paced fintech environment.

Skills

About Imprint

www.imprint.co

Imprint is a financial technology company that specializes in modern co-branded credit card solutions tailored for businesses. Their products are designed to seamlessly integrate with various brands, offering powerful and customizable features that adapt to specific business needs. Imprint focuses on enhancing customer engagement and loyalty through innovative card programs that simplify the payment process. By leveraging advanced technology, they empower organizations to take control of their credit card offerings with ease.