Head of Content and Community

Probably Genetic(2 months ago)

HybridFull TimeDirector$158,000 - $184,000Growth & Patient Experience

About this role

The Head of Content and Community at Probably Genetic oversees the entire patient journey, from initial awareness to ongoing engagement, while driving enrollment in research and testing programs through strategic storytelling and community building. This role involves developing comprehensive marketing strategies and patient advocacy programs, optimizing patient interactions, and collaborating cross-functionally to enhance the patient experience. The ideal candidate will possess strong marketing leadership, a knack for community engagement, and a passion for improving patient outcomes, leveraging a range of platforms and tools to convey compelling narratives and foster authentic relationships within the patient community.

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Required Skills

Strategic Marketing
Communications Leadership
Patient Advocacy
Influencer Relations
Community Building
Engagement
Patient Experience
Cross-Functional Partnership
Data-Driven Culture
A/B Testing

+14 more

About Probably Genetic

www.probablygenetic.com

Probably Genetic is a leading genetic testing company specializing in affordable, free, and insurance-billed DNA tests aimed at identifying rare diseases. Utilizing AI and genetic expertise, the platform enables patients to access tailored testing programs from the comfort of their homes, eliminating unnecessary medical appointments. The company's mission is to end diagnostic odysseys for families by delivering clear answers and connecting them with valuable resources, including genetic counseling and support communities. With over 100,000 patients served, Probably Genetic strives to make genetic testing accessible and informative, ensuring data privacy and security throughout the process.