Growth Manager, CRM & Automation
Probably Genetic(3 months ago)
About this role
The Growth Manager, CRM & Automation at Probably Genetic is responsible for developing and executing email marketing and lifecycle communications aimed at enhancing patient engagement and program outcomes. This role involves creating compliant email campaigns in Iterable, optimizing performance through data-driven insights, and implementing automation tools like Zapier and webhooks. The manager will collaborate cross-functionally to ensure campaigns align with organizational goals while maintaining HIPAA compliance and focusing on empathetic communication in sensitive healthcare contexts.
Required Skills
- Email Marketing
- Lifecycle Communication
- Campaign Design
- A/B Testing
- Data Analysis
- Automation Implementation
- HIPAA Compliance
- Cross-Functional Collaboration
- Patient Engagement
- AI Integration
+5 more
About Probably Genetic
www.probablygenetic.comProbably Genetic is a leading genetic testing company specializing in affordable, free, and insurance-billed DNA tests aimed at identifying rare diseases. Utilizing AI and genetic expertise, the platform enables patients to access tailored testing programs from the comfort of their homes, eliminating unnecessary medical appointments. The company's mission is to end diagnostic odysseys for families by delivering clear answers and connecting them with valuable resources, including genetic counseling and support communities. With over 100,000 patients served, Probably Genetic strives to make genetic testing accessible and informative, ensuring data privacy and security throughout the process.